eC.A.I.’s standards focus on streamlining best practice in all sectors of the industry, with an end goal of maximising business potential for its members, while promoting safe, efficient and user friendly shopping environments for consumers and B2B users.

Our mission is to promote eCommerce as the primary transaction choice for all commerce. Whether shopping for physical products, digital products and services, or business to business transactions.

We do this by promoting best practice and common standards. eC.A.I. members choose to be audited on joining and on an annual basis to uphold minimum requirements.

  • Clear product descriptions
  • Clear refund and return instructions
  • Clear delivery information, pricing and tracking
  • Clear and easy to read Terms and Conditions - No hidden clauses
  • Aftersales support including a visible phone number
  • Dispatched parcels within 24 hours
  • Secure and audited payment systems
  • Opt in – Opt out mailing lists

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